Microsoft has developed Lync Mobile apps for Windows Phone, Apple iOS, and Android, so Lync communications are available almost universally. Also, external contacts do not need Lync to participate in HD video conferencing. This provides superior communication both internal and external of your business. Lync 2013 delivers support for 1080p HD resolution for video conferencing so participants have a sharp, clear display. Here are 5 reasons businesses can benefit from adopting Lync 2013: Lync ties real-time presence information with instant messaging, video conferencing, and voice communication, and integrates with Exchange email and Microsoft Office applications. Lync, which comes bundled with Office 365 business subscriptions, is Microsoft’s server platform for unified communications. Lync 2013 has a variety of benefits that businesses can take advantage of to make internal and external communications more effective and efficient.